Task & Activity
Do or lose.
VIDEO SUMMARY
There are several reasons why audience analysis is important. Analysis of the audience reveals that we've been thinking about them throughout the entire planning process. We refer to it as identification in today's technological jargon. The study of the audience will also assist us in determining the appropriate language level and kind of presentational aids to use, as well as developing techniques for connecting the issue to the audience.
Audience characteristics are examined in broad categorizations as part of the demographic study. Age, gender, ethnic and cultural background, socioeconomic level, religion, political affiliation, and group participation are some of the most typical demographic factors examined in demographic research. Demographic analysis should not be used as a basis for stereotyping but knowing the demographics of our audience is useful in understanding our target audience better. Speaking to diverse groups of individuals will need different approaches.
After that, we'll look at people's attitudes. Our knowledge of audience attitudes, beliefs, values, sentiments, and views must be as comprehensive as possible for us to deliver an effective speech. What kind of preconceived notions do they already have about the subject matter we'll be discussing? What are the viewers' impressions of us? Is it possible that we'll have to fight our negative name? need a lot of effort on our part to establish our authority? what are the expectations of the audience in terms of the duration and content of our speech?
Situational analysis involves the speaker paying close attention to the circumstances and context in which they are delivering their message. Depending on your audience, room size, time of day and technology available, you may want to consider these factors while preparing your speech. Finding out these things in advance will assist you in deciding whether you need a microphone, how to deal with the audience's pre-lunch hunger or post-lunch fatigue, and whether it's even worthwhile to put together PowerPoint slides for your presentation.
When we observe, we are gaining our own eyes and ears on the people around us and the surroundings. We'd want to be able to do this ahead of time before we start talking. Observe the attendees get a sense of the mix of people in terms of age, ethnicity, and gender, as well as the room's size and temperature, to see if there is any noticeable interference that we will have to deal with While making a speech, we may also practice observation by paying attention to nonverbal cues from our audience.
Another type of audience analysis is sampling. Sampling involves surveying the audience, either formally or informally. If we have the time and opportunity before delivering our speech, we can ask the audience to answer questions about our topic. These could be closed-ended questions or open-ended questions. We could then tabulate and analyze the responses, making use of the resulting data in our speech. We can also survey the audience less formally during our speech, such as a speaker who asks for a show of hands after asking a question. This can provide quick and visible feedback but it does involve some risk, as we won't know the answer in advance and therefore can't prepare as thoroughly.
Last but not least, a speaker might do a study to better understand their audience and the surrounding circumstances. Simple searches on the internet, including blogs and social media sites, might provide some background information about a certain group. The audience may be interviewed and information gleaned from their responses. Having a few questions for the person who asked us to speak is a good way to learn more. They should be able to tell us about the size and demographics of the audience, as well as the setting in which we'll be speaking.
Audience characteristics are examined in broad categorizations as part of the demographic study. Age, gender, ethnic and cultural background, socioeconomic level, religion, political affiliation, and group participation are some of the most typical demographic factors examined in demographic research. Demographic analysis should not be used as a basis for stereotyping but knowing the demographics of our audience is useful in understanding our target audience better. Speaking to diverse groups of individuals will need different approaches.
After that, we'll look at people's attitudes. Our knowledge of audience attitudes, beliefs, values, sentiments, and views must be as comprehensive as possible for us to deliver an effective speech. What kind of preconceived notions do they already have about the subject matter we'll be discussing? What are the viewers' impressions of us? Is it possible that we'll have to fight our negative name? need a lot of effort on our part to establish our authority? what are the expectations of the audience in terms of the duration and content of our speech?
Situational analysis involves the speaker paying close attention to the circumstances and context in which they are delivering their message. Depending on your audience, room size, time of day and technology available, you may want to consider these factors while preparing your speech. Finding out these things in advance will assist you in deciding whether you need a microphone, how to deal with the audience's pre-lunch hunger or post-lunch fatigue, and whether it's even worthwhile to put together PowerPoint slides for your presentation.
When we observe, we are gaining our own eyes and ears on the people around us and the surroundings. We'd want to be able to do this ahead of time before we start talking. Observe the attendees get a sense of the mix of people in terms of age, ethnicity, and gender, as well as the room's size and temperature, to see if there is any noticeable interference that we will have to deal with While making a speech, we may also practice observation by paying attention to nonverbal cues from our audience.
Another type of audience analysis is sampling. Sampling involves surveying the audience, either formally or informally. If we have the time and opportunity before delivering our speech, we can ask the audience to answer questions about our topic. These could be closed-ended questions or open-ended questions. We could then tabulate and analyze the responses, making use of the resulting data in our speech. We can also survey the audience less formally during our speech, such as a speaker who asks for a show of hands after asking a question. This can provide quick and visible feedback but it does involve some risk, as we won't know the answer in advance and therefore can't prepare as thoroughly.
Last but not least, a speaker might do a study to better understand their audience and the surrounding circumstances. Simple searches on the internet, including blogs and social media sites, might provide some background information about a certain group. The audience may be interviewed and information gleaned from their responses. Having a few questions for the person who asked us to speak is a good way to learn more. They should be able to tell us about the size and demographics of the audience, as well as the setting in which we'll be speaking.
AUDIENCE ANALYSIS
You know what they expect , they know what to expect.
PLACEDue to the pandemic, its uneasy to give offline speeches in halls or rooms. Hence the speech should be presented online, this indicates I would not be easy to observe the reactions of my audience through their facial expressions. If its is an videotaped speech , I also may not conduct survey to know what my audience would want to listen to. To minimize the distance between me and my audience, I can try to ask questions that could incite an monolog within them and direct their mind to an agreement on my contents. For example “ Have you ever wonder what makes you different from successful people?”
|
TimeTime do matters because watching a videotaped speech in the morning and at night or even a hot sunny afternoon will affect the audience’s attitude and feelings on my contents. However, I must face the fact that my speech would be accessed by the audience at anytime, so my speech should not be affected by this factor. One more thing to consider is , my audience might have watched numerous similar videos and tap in to my video for a reason, hence, my contents should be organized with “wow” elements so they would not feel bored and lost interest on my contents. As the living pace of people currently are very fast, hence my opening has to be special for a “love at first sight” from my audience.
|
AGEI could not observe or even estimate the age groups of my audience but my content, which is about “Entrepreneurship” and “students” are common topics within people aged between 18 to 25. Hence, my speech should be full filled with passion and impacts, must also be filled with common and trendy topics within the age group.
|
Educational bACKGROUNDMy audience would be basically madam and my classmates which are well educated in common. Hence my speech is ok to include certain professional languages but not too much jargons to not confuse my audience. Plus some of my audience might have a job, some might have a business , some might be still learning, so I can circulate my topic about studying, personal development and career.
|
Speech Outline
SPEECH DRAFTING
Introduction
Body
Point 1 : historical factor
Point 2 : sustainability
Point 3 : Personal growth
Conclusion & Ending
Audience Analysis
Targeted audience
- Students aged among 18- 25 within all gender are the main group of audiences.
- No racial or religion specification applied to the audiences.
- The audiences will be watching on this video on YouTube or Weebly
- The audiences should have at least an SPM qualification to understand and resonate
- This is speech is extra suitable for students who has no idea about their future.
Introduction
- Let’s brain storm few questions, what is about 22th century?
- How would you expect 22th century be like? Flying cars or cyber punk?
- Are you ready to prepare to lead the next century?
Body
Point 1 : historical factor
- Great companies start since the last century
- Things need time to grow big
- Start earlier , go bigger
- Innovation pace is faster and faster so it’s the best time for us to start now.
Point 2 : sustainability
- Big companies - Google - Facebook - Microsoft
- Case study : Apple
- Eyes on future ,
- Products with leading technology
- Be ambitious but also focus on minor details
- Steve Jobs - Changing plating of screw.
Point 3 : Personal growth
- Junction : LIve by own means or under expectation
- Steve jobs – biography + never give up
- Its not about creating something that we can enjoy , its about enjoying the process of us creating a future.
Conclusion & Ending
- Its not about creating something that we can enjoy , its about enjoying the process of us creating a future.
- Thinking for the future turns you into a innovative and creative person , you will start realizing that “owh I must start to improve myself in a very fast pace so I can be ready to win and improve people’s living in the late 21th century.”
- Or even the favorite question of mine “what could be sustainable enough to prove me living after my death?”
- The game has stared, and are you ready?
Audience Analysis
Targeted audience
- Students aged among 18- 25 within all gender are the main group of audiences.
- No racial or religion specification applied to the audiences.
- The audiences will be watching on this video on YouTube or Weebly
- The audiences should have at least an SPM qualification to understand and resonate
- This is speech is extra suitable for students who has no idea about their future.