MOTIVE
his priorities for his next term, including infrastructure construction, human resource development and bureaucracy reform. The President also once again called for national unity following the heated presidential elections.
HE HAD HIS PRIORITISE STARIGT EVEN BEFORE STARTING’
All the people of Indonesia whom I love. Ladies and gentlemen of the audience. (emphasis on whom he loves and care for the people because elections)
We all have to be aware that now we live in a very dynamic global environment. We know the characteristics of this global phenomenon: full of change, full of velocity, full of risk, full of complexity and full of surprises that are far from what we expected
(there’s a heads up) meaning to say that the speech might escalated into soemthing that will most probably need some convincing’s to do
the following paragraph provides a solution, in which it could be a new way and then another form of attracting and implying the message that a new change is to be expected.
This is like the elaboration likehood model and SOCIAL JUDGMENT THEORY because also emphasizes the importance of knowing your audience. In this case, however, receivers must be motivated and able to process objective, elaborated messages. When the audience is unmotivated or unable to process such messages (or both), peripheral cues should be used. So for example: explains how people can be persuaded to change their attitudes. When people are invested in a topic and have the time and energy to think over an issue, they're more likely to be persuaded through the central route
SJT
a content of massage based on their anchor which divide into 3 categories. First, there is the latitude of acceptance, which includes all those ideas that a person finds acceptable. Second, there is the latitude of rejection, which includes all those ideas that a person finds unacceptable. Finally, there is the latitude of noncommitment, which includes ideas for which you have no opinion—you neither accept nor reject these ideas.
AFTER ALL THE SOLUTIONS (FIFTH)- acceptable
development of infrastructure
human resource
quality of education
indirectly talks about investments
non-acceptable
reform our bureaucracy
you have no opinion
state budget
ELABORATION LIKELIHOOD MODEL
explains how people can be persuaded to change their attitudes. When people are invested in a topic and have the time and energy to think over an issue, they're more likely to be persuaded through the central route
Centrally routed messages are much more likely to create longterm change for the recipient than are peripheral messages. Importantly, ELM argues that centrally routed messages succeed in long-term change only when two factors are met:(a) the target must be highly motivated to process all of the information being given, and (b) the target must be able to process the message cognitively.
No more old mindsets! No more linear work, no more routine work, no more monotone work, no more working in the comfort zone. We have to change.
Because of that, we have to find a new model, a new method and new values when looking for solutions to every problem with innovation and we all have to be willing [to change] and we will force [people] to be willing [to change]. We have to abandon old methods, old patterns, both in managing institutions and in managing government. That which is no longer effective, we will make effective. That which is no longer efficient, we will make efficient
COGNITIVE DISSONANCE THEORY
To put it into simpler words, when an individual's action contradicts his or her opinions and beliefs, an underlying psychological tension is formed. This underlying tension then leads a person to adjust their attitude in order to achieve consistency in their thoughts and behaviours. Does it ring a bell to you? Because it happens on our daily life, let me give u an example You believe that humans need to protect the environment, but you still use plastic bags. The internal conflict that this causes makes you feel bad. Picking up rubbish and feeling guilty
Similarly, in Jokowi’s speech, he mentions that
Now is not the time to think about all that. It is the time to think about our nation as a whole. Don't ever hesitate to move forward because we are capable if we are united
Basically he is imposing the idea, even If u are a supporter of the opposition, its about time you revaluate the choices because deep down you know u want a better nation, so just because im not the leader of your choice, doesn’t mean im not going to do good, like u see there’s a guilt trip there, he is trying to persuade them
CONCLUSION
It is the time to think about our nation as a whole. Don't ever hesitate to move forward because we are capable if we are united
his priorities for his next term, including infrastructure construction, human resource development and bureaucracy reform. The President also once again called for national unity following the heated presidential elections.
HE HAD HIS PRIORITISE STARIGT EVEN BEFORE STARTING’
All the people of Indonesia whom I love. Ladies and gentlemen of the audience. (emphasis on whom he loves and care for the people because elections)
We all have to be aware that now we live in a very dynamic global environment. We know the characteristics of this global phenomenon: full of change, full of velocity, full of risk, full of complexity and full of surprises that are far from what we expected
(there’s a heads up) meaning to say that the speech might escalated into soemthing that will most probably need some convincing’s to do
the following paragraph provides a solution, in which it could be a new way and then another form of attracting and implying the message that a new change is to be expected.
This is like the elaboration likehood model and SOCIAL JUDGMENT THEORY because also emphasizes the importance of knowing your audience. In this case, however, receivers must be motivated and able to process objective, elaborated messages. When the audience is unmotivated or unable to process such messages (or both), peripheral cues should be used. So for example: explains how people can be persuaded to change their attitudes. When people are invested in a topic and have the time and energy to think over an issue, they're more likely to be persuaded through the central route
SJT
a content of massage based on their anchor which divide into 3 categories. First, there is the latitude of acceptance, which includes all those ideas that a person finds acceptable. Second, there is the latitude of rejection, which includes all those ideas that a person finds unacceptable. Finally, there is the latitude of noncommitment, which includes ideas for which you have no opinion—you neither accept nor reject these ideas.
AFTER ALL THE SOLUTIONS (FIFTH)- acceptable
development of infrastructure
human resource
quality of education
indirectly talks about investments
non-acceptable
reform our bureaucracy
you have no opinion
state budget
ELABORATION LIKELIHOOD MODEL
explains how people can be persuaded to change their attitudes. When people are invested in a topic and have the time and energy to think over an issue, they're more likely to be persuaded through the central route
Centrally routed messages are much more likely to create longterm change for the recipient than are peripheral messages. Importantly, ELM argues that centrally routed messages succeed in long-term change only when two factors are met:(a) the target must be highly motivated to process all of the information being given, and (b) the target must be able to process the message cognitively.
No more old mindsets! No more linear work, no more routine work, no more monotone work, no more working in the comfort zone. We have to change.
Because of that, we have to find a new model, a new method and new values when looking for solutions to every problem with innovation and we all have to be willing [to change] and we will force [people] to be willing [to change]. We have to abandon old methods, old patterns, both in managing institutions and in managing government. That which is no longer effective, we will make effective. That which is no longer efficient, we will make efficient
COGNITIVE DISSONANCE THEORY
To put it into simpler words, when an individual's action contradicts his or her opinions and beliefs, an underlying psychological tension is formed. This underlying tension then leads a person to adjust their attitude in order to achieve consistency in their thoughts and behaviours. Does it ring a bell to you? Because it happens on our daily life, let me give u an example You believe that humans need to protect the environment, but you still use plastic bags. The internal conflict that this causes makes you feel bad. Picking up rubbish and feeling guilty
Similarly, in Jokowi’s speech, he mentions that
Now is not the time to think about all that. It is the time to think about our nation as a whole. Don't ever hesitate to move forward because we are capable if we are united
Basically he is imposing the idea, even If u are a supporter of the opposition, its about time you revaluate the choices because deep down you know u want a better nation, so just because im not the leader of your choice, doesn’t mean im not going to do good, like u see there’s a guilt trip there, he is trying to persuade them
CONCLUSION
It is the time to think about our nation as a whole. Don't ever hesitate to move forward because we are capable if we are united